Types of Marketing
Marketing isn’t just a one-size-fits-all effort. There are different types of marketing campaigns depending on where an organization’s customers spend their time and how they prefer to be reached. Below are eight popular types of marketing:
Types of Digital Marketing
Social Media Marketing
Social media marketing involves the use of social media channels (like Instagram, Twitter and YouTube) to build a brand, connect with customers, drive website traffic and increase sales. These platforms have proven to be excellent marketing tools because they have the ability to educate customers on products, individualize consumer social media experiences and engage with an audience in a way that wasn’t possible before. Marketers rely on data analytics tools to develop targeted ads and timely posts that increase social media engagement with brands and boost revenue.
Content Marketing
Content marketing focuses on creating relevant, interesting and valuable content that attracts an audience and converts them into customers. Marketers are turning to this form of content because it boosts SEO traffic and increases both the quantity and quality of customers. A clever content marketing example is Coca Cola’s “Share a Coke” campaign. The company labeled its iconic bottles and cans with popular names to build stronger bonds with customers. The experiment was such a resounding success in Australia that it ended up being implemented in 80 countries worldwide.
Influencer Marketing
Influencer marketing is a type of social media marketing that relies on the virality and popularity of social media influencers, who are paid to promote and endorse products. Essentially, companies pay social media accounts with a large following to include their product in an Instagram, Snapchat or even Facebook post. Influencer marketing has proven profitable for both the company and the influencer. The company potentially gets millions of views of their product and the influencer gets paid. For example, to reach Dwayne “The Rock” Johnson’s 340 million Instagram followers, companies need to pay about $1 million per post.
SEO Marketing
Have you ever wondered how a search engine picks its search results for your specific query? How does it know what to choose at the top option? Much of that has to do with search engine optimization (SEO). SEO is the practice of increasing unpaid (known as organic) traffic through a variety of technical and content-related practices that make it easier for a search engine to read, understand and rank a site. Optimizing a site’s content, photos or backend procedures provides an uncluttered and efficient experience for both a user and a search engine, resulting in higher rankings. The higher rankings provided by this free method of marketing boosts traffic and converts a casual audience into loyal customers.
