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Print Marketing

Print marketing involves marketers reaching out to target audiences through offline formats. Brochures, informative flyers and mail advertisements are a few examples of print marketing that marketers hand out or deliver to the homes of consumers. Businesses may also try to reach wider audiences by placing ads in magazines, newspapers and other publications. While marketing teams focus on producing concise written content, they must also determine how to pair text with visuals. The most effective print marketing materials complement engaging writing with relevant images, branded color schemes and other eye-catching elements.

Billboard Marketing

Billboard marketing is another way to expose more consumers to a brand and features content on larger physical surfaces. Consumers can find these kinds of advertisements in crowded areas like Times Square, along popular highways or on the walls of buildings. Some companies may pay for mobile billboards, placing ads on the sides of trucks or public transportation vehicles. All billboards follow the same principles of print marketing, combining written content with coordinated color schemes, images and other visuals. Marketing teams need to get creative with billboards, such as applying bold colors or humorous content, since drivers and passersby may only have a few moments to take in a message.  

Event Marketing 

Event marketing relies on both company-sponsored and public events where a business can have conversations with customers and spread its brand through physical materials. Examples of company-sponsored events include hosting a conference or learning convention. Organizations may also join public events, such as setting up a booth at a local community arts fest. Companies should supply marketing teams with materials like tents, banners and flyers for interested individuals. If possible, it’s also helpful to have a sample of a product for consumers to view. Each event provides an opportunity for marketers to share information with consumers and answer any questions, spreading their company’s brand and earning new customers.      

Product Marketing

Product marketing is vital to the success of a new product launch and is applicable across many industries. Even before the product is built, these marketers are doing intense market research to ensure that the product is the right fit for a company’s customers and that it serves a useful purpose. Then, the product team will use the product marketer’s insights as a guide on what to include in the new product. As the product is being built, the marketer will arm the sales team with the necessary knowledge and materials that will help them sell the product to current customers and reach out to new audiences. After a launch, the product marketer will ensure that customers aren’t having adoption issues and will craft marketing materials to make sure that the product stays relevant as time goes on.